With fintech transitioning into a central nerve of economic growth, financial inclusion, and autonomous credit supply for businesses of all sizes, there is a huge demand for collaborative environments where aspiring entrepreneurs and decision-makers can get to know best practices from fintech leaders. The iFX Expo held in June 2022 in Cyprus was the culmination of this demand. Drawing in crowds from the likes of CEOs and Thought Leaders from across all major fintech, banking, institutional brokerage, and digital sectors, the event was a showcase platform for the hottest trends and possibilities in the modern financial landscape.
FYNXT was a part of the spectacular event hosted in the Palais des Sports, Spyros Kyprianou Athletic Center, where our CEO Aeby Samuel and Product Manager Raja Srinivasan delivered a first-hand experience of our renowned product features to several prominent leaders in the financial space, especially Institutional Brokers (IB).
Some of the notable product features that had eyes rolling over at our exhibition booth were
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IB Manager :
that empowers IBs with seamless N-level IB management capabilities through highly customizable and intuitive dashboards that can be integrated even on other trading platforms.
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Managed Accounts :
that create a collaborative community-driven platform for investors and quality fund managers to gain insights from the best leaders and follow strategic portfolio decisions with transparent fee structures.
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Contest Manager :
that leverages insights from our platform to drive powerful alternate marketing channels to engage potential investors with minimal IT overhead.
Despite the overwhelming number of fintech players displaying their core offerings, FYNXT was able to gain significant traction predominantly driven by the IB Manager offering from our product. It advocates for the ability to offer multi-level and multi-tier awards to IBs with multiple reward mechanisms that can be customized for different parameters like customer volume, fund utilization, geographical volume, and much more. Several customers were highly intrigued and curious to learn more about it and explore possibilities in their own brokerage business by leveraging the platform.
This three-day event was an incredible opportunity for both businesses and fintech players to collaborate, learn and nurture new success stories. FYNXT met some of the brightest minds in the industry and was also able to take our core offerings to a broader audience of potential customers, innovation partners, and industry leaders.
The collective feedback from all who experienced our product first-hand at the Expo helped us learn better about the niche opportunities we can explore by diversifying and upgrading our product over time. It was indeed an excellent opportunity to be a part of one of the most pioneering financial events globally, and we look forward to the next edition.
